Pathway for Top-up to MA in Strategic Events Management*

N|A|M|E’s Pathway for Postgraduation in Strategic Events Management has been designed to enhance the students’ knowledge and skills in the interdisciplinary industry of Events Management. Our programme integrates application-based lessons with contemporary issues and enables students to meet their personal and professional development goals. In the dynamic and competitive industry, a majority of the Event Management companies and related corporate houses prefer candidates with a Master’s degree with industry-relevant skills.

Our theory-to-practice curriculum enables students to have comprehensive theoretical knowledge and considerable practical experience in equal measures. N|AM|E’s Placement Cell offers diverse opportunities to students in Public Relations, Advertising & Marketing, Media & Entertainment, Travel & Tourism, Hospitality and other related industries.

*Top-up degree awarded by University of Bolton – Academic Centre RAK

Programme Details

2 Years

Bachelor’s Degree / UK Level 6 / Level 7

Programme Modules

Semester 1

Module 1
Strategic Planning of Events

Module 2
Finance for Strategic Event Managers

Module 3
The Events Industry

Module 4
Leadership and Strategic Development in Events

Semester 2

Module 5
Strategic Human Resource Management in Events Organisations

Module 6
Strategic Marketing for Events

Module 7
Event Sponsorship and Fundraising

Module 8
Crisis, Risk and Strategic Change Management in Events

Semester 3

Module 9
Contemporary Strategic Issues in Events Management

Module 10
Strategic Events Management Dissertation

Semester 4

Campus to Corporate (Business Communications, Business Etiquette, Resume and Profile Building, Industry Projects)

Reach Us

  • 306, 3rd Floor, Block 10,
    Dubai International Academic City,
    Dubai, UAE
  • Level 2A, GateA5, Dubai International Stadium, Dubai Sports City, Dubai, UAE
a/あ Translate

Campus Dialogues | Podcast Series | EP-1 | Sustainability Initiatives in the Hospitality and Tourism Industry