Progression Pathway for Top-up to

BA (Hons) Sports Management*

by credit transfer to University of Bolton, RAK, UAE

With a focused aim of imparting a strong knowledge base and preparing students for the myriad opportunities in the Sports Management Industry, N|A|M|E’s Pathway for Graduation in Sports Management is an ideal programme that melds the cultural and business aspects of sports. The programme offers a well-developed understanding of the complexities and challenges of the 21st Century Sports Management industry and aids students to be skilled professionals.

Our theory-to-practice curriculum enables students to have comprehensive theoretical knowledge and considerable practical experience in equal measures. The actual work experience allows students to develop technical skills,
confidence and a chance to network with professionals of the industry. N|AM|E’s Placement Cell offers diverse opportunities to students in Marketing, Advertising and Public Relations, Finance, Law, etc. related to Sports Industry.

*Top-up degree awarded by University of Bolton – Academic Centre RAK

Programme Details

4 Years (Full Time)

High School/Grade 12/A/AS Level
or Grade 10 + Foundation Course

Programme Highlights


  • Sports Facility and Event Management
  • Managing Leagues and Athletes
  • Law & Risk Management in Sports
  • Leisure and Recreation Management
  • Media Relations in Sports Business
  • Technologies in Sports
  • Negotiation and Athlete Presentation
  • Sports Journalism
  • Sports Celebrity Management
  • Sports Entrepreneurship
  • Sports Tourism

Programme Modules

Year 1

Module 1
Introduction to the Sports and Leisure Sectors

Module 2
Professional and Academic Skills

Module 3
Sales and Marketing

Module 4
Principles of Management and Human Resourcing

Year 2

Module 1
Health, Fitness and Exercise

Module 2
Financial and Management Accounting Techniques for Managers

Module 3
Cultural Perspectives

Module 4
Digital Communications

Year 3

Module 1
Sport and Leisure Operations

Module 2
The Sport Consumer

Module 3
Sports Development and Coaching

Module 4
Work-Based Project and Career Development (double module)

Module 5
Leading Work Teams

Module 6
Business Law

Module 7
Business Ethics

Module 8
Work-Based Project and Career Development (double module)

Year 4

Module 1
Contemporary Issues in Sports Management

Module 2
Sports Events Management

Module 3
Services Marketing Management and Public Relations

Module 4
Strategic Management

Module 5

Module 6
Academic and Research Skills

Practical Training Photos

a/あ Translate